Laddō Naturals reveals its World’s First Neurocentric Retail Group, born in Africa, with three historic milestones: Adaptoferm™ SkinTech, Tribe100™ Ownership Model & Laddo Flagship Store
Johannesburg, South Africa — 25 August 2025 — Laddō Naturals™ makes history as the continent’s first neurocosmetic retail group, setting the tone for a new era in beauty. Today the brand unveils three bold innovations:
Sandton Flagship Store — launching in October 2025 as the first physical hub of Africa’s neurocosmetic movement, setting the stage for a new era of African retail innovation and becoming a foot point of Africa’s neurocosmetic leadership,
Adaptoferm™ Technology — a world-first, patent-pending neuro-adaptogenic fermentation technology,engineered for melanin-rich skin.
Tribe100™ Store Ownership Program — 100 fully funded neurocosmetic retail stores owned by African entrepreneurs who will be selected and trained for Laddo retail ownership.
LADDO proudly unveils Adaptoferm™ Technology — Africa’s first neurocosmetic fermentation breakthrough. A world-first formulation system that calms stress and transforms it into melanin-rich radiance. Developed under the leadership of Tami Mase, Founder and Lead Inventer, Adaptoferm™ is a proprietary fermentation technology based on proven scientific research that transforms traditional African botanicals into skin-and-mind science. Designed specifically for melanin-rich skin, this tech targets stress-skin interactions, enhances skin resilience, calms aging, and nurtures radiance.
— echoes Tami Mase, Founder & Lead Inventer, Laddo Naturals.
Tribe100™: Ownership, Not Just Access:
Laddō disrupts conventional retail with Tribe100™, delivering fully funded neurocosmetic stores to 100 African entrepreneurs. By creating this ecosystem first, Laddō ensures that Africa leads—rather than follows—in global beauty, and by fusing collective power, transparent funding, and Africa-first ownership, it ensures the market is built before the competition moves in.
“Tribe100™ flips the script, we’re not waiting for global markets to define our shelves, we’re building them—with Africans in charge,” says Mase.
Flagship Store Launch: Proof in the Space
October’s Sandton flagship is more than a store; it's a manifesto made physical. Here, Adaptoferm™ products, immersive neuro-sensory experiences, and pioneering GlowPreneurs™ will stand as symbols of Africa’s beauty renaissance, creating a bold future led by Africa through its uniquely positioned neurocosmetic ecosystem.
Key Dates
- 25 August 2025 – Tribe100™ Applications open
- 31 October 2025 – Flagship Sandton Store Opens
About Laddo Naturals
Founded by Tami Mase, Laddō is Africa’s first neurocosmetic brand. Through Adaptoferm™, it bridges skincare and neuroscience; through Tribe100™, it builds a neurocentric beauty economy powered by African ownership.
Website: www.laddo.co.za
For Media enquiries, please contact the Media Officer
Name: Bianca Makupula (Ms): Mobile: +27 72 358 1775. | Email:press@laddo,za. | Website: www.laddo.co.za
Applications officially open August 25, 2025, with the first round of entrepreneurs announced ahead of the flagship Sandton store launch.
great!!!
Way to go for Africa!!!